Tuesday, January 26, 2010

Tim Tebow Super Bowl ad drives these women crazy


On January 15, Focus on the Family announced that the organization would broadcast a 30-second spot during the Super Bowl featuring college football star Tim Tebow.   Fearing a favorable response to what is expected to be a pro-life message, critics are predictably coming out of the woodwork.  From the AP:

A national coalition of women's groups called on CBS on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.

"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together," said Jehmu Greene, president of the New York-based Women's Media Center.

The center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.

CBS said it has approved the script for the 30-second ad and has given no indication that the protest would have an impact. A network spokesman, Dana McClintock, said CBS would ensure that any issue-oriented ad was "appropriate for air."

The ad — paid for by the conservative Christian group Focus on the Family — is expected to recount the story of Pam Tebow's pregnancy in 1987 with a theme of "Celebrate Family, Celebrate Life." After getting sick during a mission trip to the Philippines, she ignored a recommendation by doctors to abort her fifth child and gave birth to Tim, who went on to win the 2007 Heisman Trophy while helping his Florida team to two BCS championships.

The controversy over the ad was raised Sunday when Tebow met with reporters in Mobile, Ala., before beginning preparations for next weekend's Senior Bowl.

"I know some people won't agree with it, but I think they can at least respect that I stand up for what I believe," Tebow said. "I've always been very convicted of it (his views on abortion) because that's the reason I'm here, because my mom was a very courageous woman. So any way that I could help, I would do it." [snip]

The protest letter from the Women's Media Center suggested that CBS should have turned down the ad in part because it was conceived by Focus on the Family.

"By offering one of the most coveted advertising spots of the year to an anti-equality, anti-choice, homophobic organization, CBS is aligning itself with a political stance that will damage its reputation, alienate viewers, and discourage consumers from supporting its shows and advertisers," the letter said.
If CBS can survive Dan Rathergate, David Letterman's adultery/blackmail scandal and the famous Super Bowl wardrobe malfunction, I think they will survive an ad which celebrates family and life.

1 comment: